The Regional Marketing Service has as purpose advertising and development of the economical, touristic and cultural potential at regional level. In this respect it is necessary to develop an integrated strategy at regional level. It will aim to promote the interest of the actors in that specific region an to coordinate their advertising efforts. Creating a regional brand for the products and services in a particular region will result in increasing the visibility and awareness at regional, national and international level.
The service assures the management of the street advertising campaigns laid out on objectives (pillars) under the management and inventory of the Transport Department of Timisoara. (R.A.T.T.). The APP Cluster monitors the billboards and advertising panels mounted on the R.A.T.T. pillars and engages in measures of prevention of illegal advertising. Within this service was developed a monitoring application and database portfolio with the pillars that can be used for street advertising . In this way, the APP Cluster can provide its partners support in developing their business. These services include : updated information about the pillar number , the occupation rate of the pillars in the portfolio and available locations.
The APP Clusters aggregated offer presumes offering a large product and services range, characterized by a high level of specialization on every single one of them. This imperative is attainable through reuniting 22 specialized companies within the Cluster, on the domains of: Advertising, Printing and Packaging. In this way the APP Cluster holds in its portfolio the necessary services and products for the different stages of a promotion campaign, from concept to execution phase.
Oferta agregată reprezintă un proiect dezvoltat prin intermediul proiectului cu titlul “Dezvoltarea Clusterului APP – Advertising, Printing, Packaging“, co-finanţat prin Fondul European de Dezvoltare Regională, în baza contractului de finanţare încheiat cu Ministerul Fondurilor Europene (MFE).